Gain the Right Visibility to Save the Holidays
Every year around this time, eager shoppers line the store aisles to find the best gifts for their loved ones, colleagues, and the like. However, with so many shipping problems and other supply chain disruptions still unresolved, there are serious concerns over whether or not gifts will make it to their recipients in time, or at all.
While larger companies are scrambling to find alternative ways to deliver goods and make sure shelves are stocked, there is an increasing opportunity for small businesses to bridge the gap and close supply chain lines with their own products. However, as a “mom and pop shop”, you may not have the visibility needed to get in front of their procurement teams and take advantage of those opportunities in the first place.
That’s where TealBook comes in.
The Problems Facing Small Businesses
Before TealBook, small to medium-sized business owners would typically have to rely on marketing avenues to gain enough visibility to connect with larger buyers — and would have to repeat these efforts over and over with each new supplier.
What’s more, if your business details changed, such as your contact email or specific certification, you end up needing to manually update those details within each individual supplier portal, wasting time and effort. If you don’t have the time to do so, you could end up losing future opportunities.
There’s also the issue of earning certifications that would allow you to do business with additional buyers who need suppliers to meet specific requirements. Unfortunately, it’s often expensive and time-consuming to earn official certifications that definitively classify you as a small, diverse, or sustainable business. In some cases, you may not have felt it was worth the time and money to pursue those certifications without firmly knowing it would bolster your company.
It’s a bit of a rock and a hard place — you know you qualify for those certifications, but you’re also not sure if you should or are unable to pursue them. At the same time, you may be unknowingly be losing out on additional business opportunities without them.
How Does TealBook Bolster Small Businesses?
TealBook’s machine learning and AI algorithms harvest our data from over 400 million websites and data points, so your supplier profile is likely already created — in the event it isn’t, you can set up the profile entirely for free in just a few minutes.
From there, unlike the standard, portal-based approach, we do not require you to enter all your information manually. Instead, our technology gathers publicly available information on the Internet and transforms it into structured, consistent, supplier profiles. We then syndicate this information with other platforms, so you can update your data across many systems in one place.
So, how does this help you, as a small business owner, save the holiday season?
Elevate Your Visibility
Since your supplier profile is discoverable by a new wealth of organizations and buyers, your business can easily gain new visibility previously unattainable without the power of TealBook or heavy manual marketing efforts.
Expand Your Business
When enhanced visibility allows your business to be seen by more potential buyers, you’ll be able to be invited to more sourcing events and win new businesses to boost your sales and revenue.
Be Recognized as Small or Diverse
With more large organizations looking to work with small and diverse businesses, being able to show up in procurement professionals’ searches for those qualifications is vital. TealBook’s algorithms classify suppliers under a number of different categories including:
- Minority Business Enterprise
- Woman Owned Business
- Small Business Enterprise
- Veteran Business Enterprise
- LGBT+ Business Enterprise
- Certified Aboriginal Business, and more.
Self-Certify for Company
TealBook allows suppliers who meet sustainability, diversity, or small business requirements to self-certify within our supplier data platform. That means that you can be found by buyers looking to work with specifically-certified businesses, without the cost or effort needed to apply for the official certification on your own, increasing your visibility for buyers performing more granular searches.
In some cases, buyers may find your business, see you are self-certified within the TealBook platform, and offer to cover the cost of the official certification because they want to work with you that much.
Unleash Procurement Possibilities with TealBook
This holiday season, being able to get in front of the right buyers can not only help close the gaps many supply chains are currently struggling with, but it can also mean an increase in brand awareness and expanded business opportunities for current and future sales.
Log into TealBook today to claim your supplier profile and begin unleashing procurement possibilities for your small business.
